Magnetic Closure Rigid Boxes: How to Choose the Right Size, Magnet, and Finish
There are many different packaging options available nowadays that a brand can choose to protect and promote its products. The right packaging must be strong enough to ensure the product is kept secure inside it. It must be designed appealingly and according to the values of the brand so that people are drawn to it and want to buy from the business.
One packaging style that is trending, especially amongst premium brands, includes magnetic closure rigid boxes. These boxes are known to give a premium unboxing experience to people whilst protecting the product and showcasing it in a high-end way.
What is a magnetic closure box?
Magnetic closure packaging is premium packaging that includes hidden magnets that are embedded within the flaps and front panels of the box. They snap the lid shut and keep it securely in place without the box needing tape and friction locks. The hidden magnets that characterize these boxes give people a memorable unboxing experience.
The following is a guide to magnetic closure boxes:
Strong structure
Premium brands look for packaging that has a strong and durable structure, which conveys quality and expense immediately to the consumer base. These boxes are often made with thick greyboard or heavy cardstock, which can handle pressure. The box has a rigid board core that conveys elegance and luxury.
Fragile products and expensive items can therefore remain stable in a strong box like this. When the target audience notices packaging like this, they know a high-end and expensive product is in the box. The perceived value of the product increases in packaging like this as people think it is something expensive due to the high-end structure of the box.
Small neodymium magnets get embedded within the wall panels and flaps. They will be invisible under the decorative wrapping paper, giving the box a clean and professional look.
Products remain secure, and customers get them in good condition, convincing them to buy from the business in the future as well.
Perfect packaging dimensions
The packaging gets customized to suit the product and fit it in effectively. When people open the box, they are impressed with the high-end and appealing way the product is presented to them because it stays securely in place.
The packaging will not waste packaging material, as the box will not be large and it will not be too small as well. The product can remain secure when inserts are added in the box.
Custom inserts hold products, such as cardboard inserts that divide and hold items and present them professionally. The products will not bump against one another but will remain stably in place.
If a brand is packaging luxury jewelry or a watch, it can include custom EVA foam inserts or satin inserts in the box.
When products are presented like this, they appear high-end and premium to people. This further convinces customers the brand is a luxury one.
High-end packaging appearance
The packaging must look high-end to convey the premium values of the business so people know about it and are willing to pay more for the product. The box includes shades that convey luxury and align with the needs of the product.
If a business is packaging electronics, it can include silver and white on the box and keep the design minimal with limited details on it so that people are not confused. The box must not be overcrowded with too much information because it does not stand out in a premium way, and people often ignore it.
The typography chosen should be luxurious and readable. People should be interested in reading the details, and they must understand them easily.
The packaging can be interactive and let people know more about the brand and product without including too many details on the physical box itself. This is when a scannable QR code is added to the box, which people scan to find details about the business and the actual product itself.
Use of premium surface finishes
Surface finishes are an important part of the packaging design as they make it stand out in a high-end and luxurious way, drawing people to the box and making them interact with it to find out what is in it.
Finishing impacts that make the box look premium will include embossing, debossing, or foiling. These impacts are included on certain parts of the box that the brand wants to highlight so that customers can easily recognize them.
A textured impact is being considered by many brands as it makes the design tactile and engaging, so people want to find out about the product and engage with the box.
The unboxing experience is enhanced with these boxes due to the way they open and the sound the magnets make. People further enjoy unboxing the parcel when the packaging includes surface finishes that make the box feel premium and high-end.
Relevant brand information
Brand details will be included on the box that are consistent and let people know and recognize products from the brand in the competitive market. The details that are added will be a brand logo and brand colors that people can recognize and know the brand is a premium and professional one in the market.
When the brand chooses a magnetic closure box to place its product in, people will immediately know the brand is a high-end one due to the appearance and structure of the box. It is important that the brand add its details so shoppers know it is selling the product.
Custom luxury boxes like magnetic closure boxes are selected when a brand wants to let people know it is a premium business in the competitive market and is selling a quality product. These boxes increase the perceived value of the product due to their structure and design, making people satisfied to pay more for it.
The packaging appears high-end and draws people to it, making them trust the brand as being professional and premium. The packaging helps promote the brand when the right brand information is included on the box, which helps increase brand awareness and recognition.
